Augmented reality broadcast for jet reveal
Broadcast making-of
Last technical tests the night before shooting
last technical tests the night before shooting
Visual concept
Green-screen AR set for aircraft cabin shots
Animations & VFXs concept & storyboard
Green-screen AR set for aircraft cockpit shots
Ultra wide HDRI capture month before shooting
Green-screen AR technical setting before shooting aircraft indoor environment
Audio mix for rebroadcast
AR overlay technical setting before live shooting
Last moment tech fix
Presentation of the new Falcon 10X private jet aircraft.
Leveraging real-time 3D and broadcasting technologies, it was unveiled in Augmented Reality directly inside the Dassault Aviation hangar at Le Bourget airport, under live broadcast conditions.
Production done as Art director of AG studio.
We were responsible for all the virtual scope, from concept to execution, including planning, technical pipeline, and live animation.
Product perceived quality was the main concern, along reliability of the AR technology in live conditions.
Unreal Engine with Zero density plugin were used to integrate and mix 3D graphics to the live video feed.
HDRI environment was captured beforehand to make material for lighting source and outdoor background for indoor shots.
We also did various extra such as 2D motion design, 3D renders and audio/SFXs mix for rebroadcast.
Such a large scale live tracked AR was a first (2021) !
